On a mission to help designers* across the region become more strategic.
*10 designers at a time.
Helping designers develop their UX strategy and product skills through a 1-day in-person UX training course.
This course is designed to help you gain the skills, mindsets, techniques, and confidence you need to effectively lead design projects with your wider product teams and stakeholders from Strategy to Execution 🚀
Next Cohort: 9 June, 2024
How will this course help you?
Learn how to shift and future-proof your job from an execution-focused UX/UI Designer to a well-rounded Strategic Product Designer.
Demystify what UX Strategy is and isn't and how to practically apply what you learned the next day with your team.
Learn how to approach vague problem spaces and UX discoveries without being limited by what's given to you or the known knowns.
Learn how to scope, slice, and ship MVPs that truly address users' needs and pain points while also being valuable for the business.
Learn how to shift gears into becoming more hypothesis-driven, iterative, and experimental in your approach to design execution with your team.
Who is this course for?
Mid-level UX/UI designers looking to transition into product design.
Senior designers who are confident in their visual design craft but want to develop their strategic thinking and product mindset.
Freelance & agency designers looking for a more systematic way of scoping their design projects and defining their discovery phase’s activities.
UX Researchers looking to improve their research practices in a product environment and learn how to co-lead projects with their product design partners.
🔒🎓
Limited to ONLY 10 designers per cohort
To allow maximum engagement and hands-on experiential learning.
🤜💥🤛
In-person, practical & collaborative
The concepts and techniques that we’ll explore can be applied with your team the next day.
🗓️
Full day, on the weekend
To accommodate for working professionals and their energy levels during the week.
✅ ♻️
One cohort every month, same course
Usually on the second Sunday of each month. If this month doesn’t work for you, you can always catch the next cohort.
Next Cohort: 9 June, 2024
An opportunity to meet others working at the region's top companies
Past attendees joined the course and brought the knowledge back to their teams at…
Next Cohort: 9 June, 2024
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"It was a great training day. Very high-quality content and I loved the way Robert delivered it. It fills a big gap in the design training landscape, especially in the region."
Mattia Brigliadori, Wio Bank
[Feb’24 cohort] -
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"The course has significantly broadened my perspective on product design, reminding me to both "zoom In" and "zoom out". The inclusion of real-life examples was particularly helpful and added a practical dimension to the learning experience."
Lan Yao, PwC
[Feb’24 cohort] -
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"A great course for designers who are keen to upskill and learn strategy."
Mahmoud Ibrahim, Instashop
[Dec’23 cohort] -
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"Robert’s energy helped amplify the learning experience and made it very engaging to learn about being a strategic designer rather than solution focused."
Tajdid Rahman, Stake
[Jan’24 cohort] -
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"As designers, we often shy away from embracing strategy discussions despite being in a role that requires a level of strategy thinking. This course helped demystify UX strategy through real life examples while providing a guideline for improving and building on. "
Afnan Nazer, Stryber
[Feb’24 cohort] -
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"This was really enjoyable, the session is very insightful yet very engaging. It was really stuffed with very useful information yet it was easy to digest."
Sondos Baddar, We The People Design
[Dec’23 cohort] -
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"For designers aiming to impact their company's leadership and product strategy, Rob's workshop is an invaluable resource. It offers concrete guidance and real-world examples."
Vysak Anitha, FlyFin AI
[Jan’24 cohort] -
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"Robert does an excellent job of reminding us about the value of design. I really enjoyed how he takes a practical approach to tackling multiple challenges at work, rather than just in a perfect world."
Ahmed Hamzawy, Further Ventures
[Jan’24 cohort] -
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"I gained a clear understanding on processes and how to be a better designer. Robert is really patient and makes sure he addresses all queries in depth."
Melvin Binoy, SEPHORA
[Jan’24 cohort] -
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“It was an amazing thorough UX strategy course by Robert. The information shared was something that will not only be helpful to be implemented as a product or experience designer but also as a creative person.”
Nishi Dalvi, ‿ and us
[Dec’23 cohort] -
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"Very insightful and industry related course with real life and most importantly relevant examples from the region. I really enjoyed every minute of it and left with huge take aways on how to improve and grow in UX."
Noura Banbouk, AXA Gulf
[April’24 cohort]
Venue & Agenda
Rove Hotel,
Downtown Dubai
📍312 Al Mustaqbal St - Za'abeel - Dubai.
🗓️ Day Agenda
09:00 - 09:15 Meet & Greet + Checking in
09:15 - 11:00 Session 1
11:00 - 11:20 Morning Coffee & Snacks
11:20 - 01:00 Session 2
01:00 - 02:00 Lunch
02:00 - 03:40 Session 3
03:40 - 04:00 Afternoon Coffee & Snacks
04:00 - 05:00 Closing Session