A Dubai-based UX & product design leader with a strong bias towards people and business.
Specialized in UX research, product strategy, lean design delivery, and coaching design teams.
Spent the past 18 years helping great companies become even better.
Before starting my own UX Consultancy business, I was heading the food experience design team at talabat, the leading food and groceries delivery app serving millions of customers across eight countries every single day.
Before talabat, I led the UX design team at Tigerspike, a global digital services company that specializes in strategy, experience design, and using technology to enhance people's lives.
To learn more about me and connect, please visit my LinkedIn profile.
Worked closely with some of the world’s best teams and businesses
Teaching UX Strategy to designers, researchers & PMs
Helping the design and product community in the UAE by running regular training workshops for Designers, UX researchers and Product Managers who are looking to learn UX Strategy and running effective discovery projects.
Latest writings
Why Product Design can’t be outsourced?
It’s time to rethink the whole Design Agency business model and what it really resembles.
The Manifesto of User Research
The UX field has evolved over the years, but some fundamental lessons and principles have remained the same.
Being a UX designer in a product environment
Learnings from 3 years working on the UX design of the mobile app for the largest airlines in the world.
S P E A K I N G
I am happy to speak about UX & Product Design at conferences and meet-ups.
Topics such as the UX process, research, design maturity, and how design can help achieve business goals.